Which of the Following Is True of Benefit Headlines

question 27

Multiple Choice

Which of the following is true of benefit headlines?

• A) Their sole objective is to provoke the reader's curiosity to stimulate questions and thoughts.
• B) They should be simple statements of the most important gain to be derived from a product.
• C) Their main goal is to encourage readers to search for an answer in the body of the ad.
• D) They are primarily interactive in nature and order the reader to take action.
• E) They pique the reader's imagination and command them to use the product.

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Definitions:

Mineral Supplement

A product taken orally that contains minerals which the body needs for good health but may not be consuming in sufficient amounts through diet alone.

Pica

An eating disorder characterized by the consumption of non-nutritive, non-food substances over a period of at least one month at an age where this behavior is considered developmentally inappropriate.

Blood Pressure

The force exerted by circulating blood upon the walls of blood vessels, measured in millimeters of mercury (mmHg).