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When Developing an IMC Budget,an IMC Focus Helps to Remind

question 57

True/False

When developing an IMC budget,an IMC focus helps to remind us that advertising is just one component of IMC.


Definitions:

Temporal

Temporal pertains to time, including its measurement, its passage, and the sequencing of events.

Frontal

Pertaining to the front part of something, especially referring to the frontal lobe of the human brain, which is involved in executive functions such as decision making.

Spoken Language

A system of communicating using sounds, words, and grammar verbally to convey meaning and express ideas.

Wernicke's Area

is a region of the brain associated with the understanding of spoken language, located in the temporal lobe.

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