Which of the Following Refers to Sales-Target Objectives

question 41

Multiple Choice

Which of the following refers to sales-target objectives?

• A) They are outcomes that can be associated with promotional activities.
• B) They are marketing tools used to generate sales.
• C) They are goals related to increasing or maintaining sales volume and market share.
• D) They are the "bundle of values" the marketer presents to the consumer.
• E) They are a series of tests run in different markets with different budgets to determine the best level of advertising expenditure.

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Definitions:

Norms

Rules or expectations that are socially enforced, guiding behavior and actions within a society or group.

Law

A system of rules created and enforced through social or governmental institutions to regulate behavior, with consequences for violation.

Generation

An age group that has unique and formative historical experiences.

Age Cohort

A group of individuals who share similar ages, and hence, are likely to have shared experiences, attitudes, and transitions.