The Product Competitor Approach to Developing a Positioning Strategy Involves

question 15

Multiple Choice

The product competitor approach to developing a positioning strategy involves:

• A) setting the brand apart by stressing a particular product feature important to consumers.
• B) positioning the brand against other products that, while not the same, offer the same class of benefits.
• C) positioning against competitors using the strength of the competitor's position to help define the subject brand.
• D) positioning apart from competitors through the creation or use of some recognized symbol or icon.
• E) positioning on the basis of how a product is used.

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Definitions:

Selling Division

The division or segment within a company that is responsible for selling the company's products or services.

Performance Measurement

The process of evaluating the efficiency and effectiveness of actions by comparing actual results to intended or planned outcomes.

Simplistic

Lacking in complexity, or overly simplified, sometimes missing critical nuances.

Unlimited Performance Measures

A theoretical concept where performance can be evaluated using an infinite number of metrics, beyond the traditional financial and non-financial indicators.