Which of the Following Is the Final Step in Wang

question 8

Multiple Choice

Which of the following is the final step in Wang and Schultz's IMC planning model?

• A) Identifying what brand contacts and changes in attitude are required to support the consumer's continuance or change of purchase behavior
• B) Setting marketing objectives based on analysis of customer information
• C) Analyzing information on customers to understand their attitudes, their history, and how they discover and interact with the brand or product
• D) Deciding what elements of the marketing mix (product, price, distribution) will further encourage the desired behavior
• E) Determining what communications tactics to use to make further contact and influence the consumer's behavior

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Definitions:

Appropriate Boundaries

Limits or guidelines that define acceptable behavior and interactions, often established to protect individuals' personal space and ensure healthy relationships.

Conflicts of Interest

Situations in which a person's personal interests could potentially influence or interfere with their professional judgement and responsibilities.

Home Visits

Visits made by professionals, such as healthcare workers or social services, to individuals' homes to provide services or support.

Community

A group of people living in the same place or having a particular characteristic in common, often sharing a sense of belonging and mutual support.