Which of the Following Is the First Step Taken by a Brand

question 25

Multiple Choice

Which of the following is the first step taken by a brand manager when developing an IMC plan?

• A) Selecting the target audience
• B) Setting marketing objectives
• C) Determining the most cost-effective media
• D) Establishing an advertising budget
• E) Reviewing the marketing plan

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Definitions:

Maturity

Is the expiration date of a financial instrument, at which point the principal (or final interest payment) is repaid to the investors.

Coupon Rate

The interest rate per year on a bond, expressed as a fraction of its face value.

Par-Value

The face value of a bond or stock, representing the amount that the issuer agrees to repay at maturity or the nominal value of a share, respectively.

Duration

A measure of the sensitivity of a bond's price to changes in interest rates, essentially a weighted average of the time until cash flows are received.