In the IMC Pyramid,_____ Refers to Acquainting People with the Company,product,service,and

question 35

Multiple Choice

In the IMC pyramid,_____ refers to acquainting people with the company,product,service,and brand.

• A) awareness
• B) action
• C) conviction
• D) desire
• E) comprehension

---

Definitions:

Favorite Actress

A term denoting a personal preference towards a female actor, based on aspects like talent, roles performed, or personal appeal.

Persuade

To induce someone to do or believe something through reasoning or argument.

Toothpaste

A paste or gel used with a toothbrush to clean and maintain the aesthetics and health of teeth.

Peripheral Route

An aspect of the elaboration likelihood model suggesting that attitudes can change in response to cues that are peripheral to the content of the message, such as the source's attractiveness or credibility.