According to the IMC Pyramid,conviction Refers To

question 63

Multiple Choice

According to the IMC pyramid,conviction refers to:

• A) acquainting people with the company, product, service, and brand.
• B) communicating enough information about a product to persuade a certain number of people to actually believe in the product's value.
• C) communicating enough information about the product so that some percentage of the aware consumer group recognizes its purpose, image, or position, and perhaps some of its features.
• D) inducing people to visit a store, or actually buy a product.
• E) stimulating desire for a product.

---

Definitions:

Treaty of Guadalupe Hidalgo

The 1848 treaty that ended the Mexican-American War and resulted in the United States acquiring territories including modern-day California, Nevada, and Utah.

Mexican Landowners

Refers to individuals or entities in Mexico who own a significant amount of land, historically including wealthy individuals with large estates or haciendas.

Anglo-Saxon Race

A term historically used to refer to people descended from the Germanic tribes who migrated to Britain in the early Middle Ages, often extended to mean those of English descent, though the concept of race is scientifically debunked in this context.

Nineteenth Century

A century characterized by the rapid industrialization in Europe and America, significant social and political change, and the expansion of European empires globally.