The Third Step in the Creative Pyramid Is to Establish

question 3

Multiple Choice

The third step in the creative pyramid is to establish _____ for claims about the product or service.

• A) credibility
• B) desire
• C) conviction
• D) interest
• E) attention

---

Definitions:

Domain-general

Refers to cognitive processes or mechanisms that can be applied across a wide range of domains or types of information.

Cultural Pluralism

A societal condition where diverse cultural, religious, and ethnic groups coexist respectfully and harmoniously while maintaining their unique characteristics.

Multiculturalism

A societal approach that recognizes, appreciates, and integrates diverse cultural practices, beliefs, and values.

Assimilation

The process by which individuals or groups of differing cultural backgrounds come to see themselves as part of a larger national or cultural group.