Which of the Following Models,developed by Richard Vaughn,categorized Consumer Products

question 95

Multiple Choice

Which of the following models,developed by Richard Vaughn,categorized consumer products into four quadrants based on "high involvement" or "low involvement" and "think" or "feel"?

• A) Johari window
• B) Forming-Storming-Norming-Performing model
• C) Six Sigma model
• D) FCB grid
• E) BCG matrix

---

Definitions:

Hypogastric Region

The lower central part of the abdomen located below the umbilical region.

Umbilicus

Also known as the navel or belly button, it is the scar on the abdomen that marks the former attachment point of the umbilical cord.

Lumbar Region

The lower part of the spine, consisting of five vertebrae, which plays a key role in supporting the upper body and allowing movement.

Blood Glucose

The sugar that is transported through the bloodstream to supply energy to cells.