Which of the Following Statements About the Relationship of Advertising

question 6

Multiple Choice

Which of the following statements about the relationship of advertising to sales and profits is true?

• A) Sales will remain constant even if there is additional advertising.
• B) Some sales will occur even if there is no advertising.
• C) The durability of advertising is long, so a one-time investment is sufficient.
• D) In consumer goods marketing, the marketing budget is a prime indicator of profitability.
• E) There is no saturation level for advertising.

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