The Product Class Approach to Developing a Positioning Strategy Involves

question 29

Multiple Choice

The product class approach to developing a positioning strategy involves:

• A) positioning the brand against other products that, while not the same, offer the same class of benefits.
• B) positioning against the particular group that uses a product.
• C) positioning apart from competitors through the creation or use of some recognized symbol or icon.
• D) positioning on the basis of how a product is used.
• E) setting a brand apart by stressing a particular product feature important to consumers.

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Definitions:

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