Which of the Following Is True of Posttesting Methods

question 6

Multiple Choice

Which of the following is true of posttesting methods?

• A) It is less costly and time-consuming than pretesting methods.
• B) It can test a campaign under actual market conditions.
• C) The halo effect hampers the effectiveness of posttesting methods.
• D) Clutter tests and central location tests are types of posttesting methods.
• E) It is especially effective for testing alternative messages in the early stages of development.

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Definitions:

Categorical Outcomes

Results or responses that can be classified into mutually exclusive categories but not ordered.

Trial

An individual instance or attempt within an experiment or study to observe outcomes or reactions under a particular set of conditions.

P-Value Approach

A method in hypothesis testing that uses the p-value to decide whether to reject the null hypothesis, based on the strength of the observed data.

Television Stations

Facilities and organizations that transmit television programs to the public over the air or through cable and satellite.