Which of the Following Is True of Mental Files

question 63

Multiple Choice

Which of the following is true of mental files?

• A)Memory is not affected by a person's biases.
• B)Its is important that advertisers understand what is in the consumer's mental files.
• C)Memory is an unlimited resource.
• D)Advertisers cannot modify consumers' mental files.
• E)Information in mental files is stored randomly.

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