Which of the Following Is True of the Influence of Culture

question 3

Multiple Choice

Which of the following is true of the influence of culture on advertising?

• A) Companies find it easier to change consumer tastes rather than work with them.
• B) Global marketers are especially concerned with the purchase environment.
• C) Differences in subcultures do not have a significant impact on product response.
• D) Consumers are not influenced by interpersonal factors.
• E) Marketing activities are not susceptible to cultural error.

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Definitions:

Financescapes

A term from Arjun Appadurai's framework describing the global cultural flows, particularly the movement of money and financial services across borders.

Arjun Appadurai

A prominent contemporary social theorist known for his work on globalization, focusing on the cultural dynamics of globalization such as the flow of media, ideas, and finance.

Cultural Hybrids

Entities or practices resulting from the blending of elements from different cultures.

George Ritzer

An American sociologist known for his work on consumer culture, globalization, and the concept of McDonaldization.