Which of the Following Is True of Sales-Target Objectives

question 60

Multiple Choice

Which of the following is true of sales-target objectives?

• A) In a new product category, a company tends to set low sales-target objectives.
• B) Sales-target objectives are given more emphasis than communication objectives in a good marketing plan.
• C) Sales-target objectives should not be impacted by recession.
• D) Sales-target objectives are not influenced by government regulations.
• E) In good economic times, a company may set ambitious sales-target objectives.

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