Which of the Following Statements Is True About Account Planning

question 40

Multiple Choice

Which of the following statements is true about account planning?

• A) It is a method used by advertisers to benchmark competitors.
• B) It is a hybrid discipline that bridges the gap between the traditional agency research, account management, and creative departments.
• C) It does not include any consumer research.
• D) It is the reorganization of an advertiser for the purpose of improving its image.
• E) It is a service provided by creative boutiques, which allows the advertiser to choose generic ads that can be customized.

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Definitions:

Electroencephalogram

A test that measures electrical activity in the brain using electrodes attached to the scalp, used to detect potential problems associated with this activity.

Abbreviation

A brief form of a word or phrase designed to conserve space or eliminate repetition.

Pet

A domestic or tamed animal kept for companionship or pleasure.

Meaning

The significance or understanding conveyed by words, signs, symbols, or actions.