What Is the Greatest Disadvantage Associated with In-House Ad Agencies

question 38

Multiple Choice

What is the greatest disadvantage associated with in-house ad agencies?

• A) Loss of revenues
• B) Adherence to the organizational mission
• C) Reluctant acknowledgement by the mass media
• D) Loss of objectivity
• E) Poor staff-line relationships

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Definitions:

Milgram Experiment

A psychological experiment conducted by Stanley Milgram in the 1960s to study obedience to authority, where participants were instructed to administer electric shocks to another person.

Stanford University Prison Experiment

A psychological study conducted by Philip Zimbardo in 1971 at Stanford University, where students were assigned roles of prisoners and guards to explore the effects of perceived power.

Generalization

Drawing a conclusion about a certain characteristic of a population based on a sample from it.

Logical Support

The provision of reasons or evidence to justify a claim or argument.