A Complaint Was Filed with the FTC Against a Flower

question 101

Multiple Choice

A complaint was filed with the FTC against a flower company for false and misleading advertising.The flower company claims that it ships its inventory "directly from the fields." The ads categorically mentioned that the flowers were not picked until they were ordered.In reality,however,the flower company stored flowers in refrigerated warehouses and shipped these to the customers once an order was placed.The FTC has ordered the flower company to _____ in order to explain and rectify the offending ads.

• A) sign a consent decree
• B) run a covert advertisement
• C) run a corrective advertisement
• D) honor a cease-desist order
• E) engage in demarketing

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Definitions:

Audience-centered

A communication approach focusing on the needs, interests, and understanding of the audience.

Informal Communication

The casual and unofficial form of communication that occurs naturally among people within an organization.

Social Setting

A social setting is an environment or context where interactions among individuals or groups occur, influenced by cultural and social norms.

Audience-centered Approach

A method of communication that focuses on understanding and addressing the needs, interests, and expectations of the audience.