Examlex
Which of the following is a basic function of branding?
Valence
In psychology, the value associated with a particular outcome or reward, influencing the motivation of an individual.
Expectancy
The belief or anticipation that a particular event or outcome will occur.
Instrumentality
In the context of motivation theory, it refers to the perceived relationship between performing at a certain level and achieving a desired outcome.
Goal-Setting Theory
Goal-Setting Theory posits that specific, challenging goals along with appropriate feedback contribute significantly to motivation and performance, by focusing effort and fostering persistence.
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