Which of the Following Can Be Attributed to the Ad

question 23

Multiple Choice

Which of the following can be attributed to the ad agency,N.W.Ayer & Sons,set up by Francis Ayer in 1869?

• A) It pioneered the use illustrations in ads.
• B) It introduced the use of large headlines and considerable white space in ads.
• C) It was the first ad agency to charge a commission based on the "net cost of space."
• D) It introduced full color printings in magazines.
• E) It published the first printed ad in English.

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Definitions:

Labour Market Scan

A process of examining and analyzing the current state of the job market to understand trends, job availability, salary ranges, and required skill sets.

Balfour Declaration

A statement from the British government in 1917 expressing support for the establishment of a "national home for the Jewish people" in Palestine, then an Ottoman region with a minority Jewish population.

Jewish People

An ethnoreligious group originating from the Israelites of the ancient Near East, with a rich cultural and religious tradition found in Judaism.

Non-Jewish Communities

Groups of people not identifying with the Jewish religion or culture, which can include any other religious or ethnic community.