When a Soft Drink Company Introduced a New Peach-Flavored Drink

question 12

Multiple Choice

When a soft drink company introduced a new peach-flavored drink in a market saturated with colas,it immediately found favor with health-conscious consumers.In this example,the soft drink company effectively uses _____ by associating its brand with the consumers' focus on healthy living.

• A) demarketing
• B) relationship marketing
• C) positioning strategy
• D) direct marketing
• E) mobile marketing

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Definitions:

Conditioned Stimulus

A previously neutral stimulus that, after being paired with an unconditioned stimulus, elicits a conditioned response.

Unconditioned Response

is a natural, automatic reaction to a stimulus that occurs without prior learning or conditioning.

Prosocial Behavior

Positive, constructive, helpful behavior. The opposite of antisocial behavior.

Permanent Change

An alteration that is lasting and not reversible, affecting the future state or condition of its subject.