When a Soft Drink Company Introduced a New Peach-Flavored Drink

question 12

Multiple Choice

When a soft drink company introduced a new peach-flavored drink in a market saturated with colas,it immediately found favor with health-conscious consumers.In this example,the soft drink company effectively uses _____ by associating its brand with the consumers' focus on healthy living.

• A) demarketing
• B) relationship marketing
• C) positioning strategy
• D) direct marketing
• E) mobile marketing

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Definitions:

Homeotic Gene

Genes that control the development of anatomical structures in various organisms by regulating the expression of other genes.

Homeodomain Protein

Proteins that contain a homeodomain, a DNA-binding domain, playing a crucial role in the regulation of gene expression and developmental processes.

Amino Acids

Organic compounds that combine to form proteins, essential for the growth and repair of body tissues.

Regulatory

Pertaining to or responsible for controlling or directing according to rules, principles, or laws.