Which of the Following Statements Most Accurately Describes the Role

question 25

Multiple Choice

Which of the following statements most accurately describes the role of manufacturers during the 1800s?

• A) Manufacturers were responsible for marketing their products.
• B) Manufacturers stimulated consumer demand through mass media advertising.
• C) Manufacturers were primarily responsible for keeping retailers informed about the sources of supply and shipping schedules for commodities.
• D) Manufacturers were principally concerned with production.
• E) Manufacturers were principally concerned with segmenting markets for their products.