The Record Decline in Advertising Activity in America in 2001

question 78

Multiple Choice

The record decline in advertising activity in America in 2001 resulted from:

• A) the lack of creative thinking in advertising.
• B) the declining popularity of television as a medium for the mass market.
• C) a mild recession, a weak stock market, and the burst of the dot-com.
• D) rapid deregulation.
• E) the increasing use of the Internet as an advertising medium.