_____ Is the Structured and Composed Nonpersonal Communication of Information

question 93

Multiple Choice

_____ is the structured and composed nonpersonal communication of information, usually paid for and usually persuasive in nature, about products by identified sponsors through various media.

• A)Advertising
• B)Word-of-mouth publicity
• C)Sales promotion
• D)Direct marketing
• E)Public relations

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Definitions:

Secondary Reinforcers

Stimuli that acquire their reinforcing properties through their association with primary reinforcers, such as money being valuable due to its ability to purchase food (a primary reinforcer).

Delayed Reinforcers

A reward that does not immediately follow the desired behavior, which can still effectively modify behavior over time.

Primary Reinforcer

A stimulus that satisfies a basic biological need and does not require learning to be effective, such as food or water.

Basic Physical Need

A basic physical need refers to fundamental requirements for human survival, such as food, water, shelter, and sleep.