Which of the Following Types of Advertising Is Considered Good

question 21

Multiple Choice

Which of the following types of advertising is considered good at creating awareness and credibility for a business firm at relatively low cost?

• A) Covert advertising
• B) Public relations advertising
• C) Direct-response advertising
• D) Nonproduct advertising
• E) Professional advertising

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Definitions:

Marketing Channel

The path or route that products and services take from the producer to the end consumer, including all the intermediaries involved.

Intermediaries

are entities that act as a middleman in the distribution process between producers and consumers or between different trading partners.

Cheerios

A brand of cereal produced by General Mills, known for its distinctive O-shape and health-oriented marketing.

Nestlé

A Swiss multinational food and drink processing conglomerate, known for its wide range of products including coffee, dairy, and confectioneries.