Which of the Following Operational CRM Technologies Does the Marketing

question 81

Multiple Choice

Which of the following operational CRM technologies does the marketing department typically use?

• A) Contact center, web-based self-service, call scripting
• B) Contact center, cross-selling and up-selling, web-based self-service
• C) List generator, opportunity management, cross-selling and up-selling
• D) List generator, campaign management, cross-selling and up-selling

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Definitions:

Finding Solution

Finding solution involves the process of identifying, defining, and solving problems through critical thinking and decision-making strategies.

Satisficing

A decision-making strategy that entails searching through the available alternatives until an acceptability threshold is met, rather than seeking the best possible solution.

Optimal Decisions

Choices made that are the most advantageous or beneficial given the current situation or data.

Multiple Options

Refers to situations or questions that offer more than one possible answer or choice.