Which of the Following Operational CRM Technologies Does the Marketing

question 81

Multiple Choice

Which of the following operational CRM technologies does the marketing department typically use?

• A) Contact center, web-based self-service, call scripting
• B) Contact center, cross-selling and up-selling, web-based self-service
• C) List generator, opportunity management, cross-selling and up-selling
• D) List generator, campaign management, cross-selling and up-selling

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Definitions:

Quick Assets

Assets that can be quickly converted into cash without significantly affecting their value, including cash, marketable securities, and accounts receivable.

Current Assets

Valuables intended to be converted to cash, liquidated, or expended over the course of one year or the operational cycle, whichever timeframe is more extended.

Trade Discount

A reduction in the listed price of a product or service, offered by sellers to buyers in the business-to-business market to encourage purchases in large quantities.

Catalog Price

The listed price of goods or services in a supplier's catalog, not including any discounts or promotions.