What Is Measured by Such Benchmarks as Satisfaction Surveys, Percentage

question 36

Multiple Choice

What is measured by such benchmarks as satisfaction surveys, percentage of existing customers retained, and increases in revenue dollars per customer?

• A) Usability
• B) Customer satisfaction
• C) Financial
• D) Conversion rates

---

Definitions:

Efferent

Referring to the conduction of signals away from a central structure or organ, particularly in relation to nerve fibers transmitting impulses from the central nervous system to the periphery.

Afferent

Describes nerves or vessels that carry signals toward a central structure or the brain.

Precursors

Precursors are substances, cells, or chemical compounds that precede and are the origin or source of another substance or biological entity.

Plasma Cells

A type of white blood cell that produces antibodies in response to infections.