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John Cleaver Is the CEO of Tech World, Which Is

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John Cleaver is the CEO of Tech World, which is a retail store that sells computers, monitors, cameras, televisions, and many other electronic products.John and his executive team are meeting to brainstorm new ideas on how to grow the business.One idea is to mimic a competitor's product that is attempting to sell a new product in a different industry.After performing a Porter's five forces analysis, John determines that all of the forces are high in this new industry.What should John do?


Definitions:

Nonverbal Symbols

Forms of communication without the use of spoken language, involving gestures, body language, facial expressions, and other visual cues to convey messages or emotions.

Encoding

The process of converting information into a form that can be transmitted and understood by a receiver, critical in communication.

Sender

The party in a communication process who initiates the message and transmits it to the receiver.

Visual Aids

Tools such as charts, diagrams, or videos used to enhance understanding or retention of information.

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