Your Boss, Kerry Miller, Has Asked You to Analyze the Soft-Drink

question 72

Multiple Choice

Your boss, Kerry Miller, has asked you to analyze the soft-drink industry using Porter's Five Forces Model.Which of the following represents supplier power in the soft-drink industry?

• A)Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
• B)Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
• C)Zevia Natural Diet Soda begins selling directly over the Internet.
• D)Vitamin water, fruit juice, coffee.

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Definitions:

Hair Color

The pigmentation of hair follicles due to two types of melanin: eumelanin and pheomelanin.

Brunette

A person with dark brown hair.

Shiny

Having a bright, reflective surface or luster.

Temperament

The combination of mental, physical, and emotional traits of a person; the natural predisposition of an individual.