Your Boss, Kerry Miller, Has Asked You to Analyze the Soft

question 46

Multiple Choice

Your boss, Kerry Miller, has asked you to analyze the soft drink industry using Porter's Five Forces Model.Which of the following represents buyer power in the soft-drink industry?

• A)Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
• B)Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
• C)Zevia Natural Diet Soda begins selling directly over the Internet.
• D)Vitamin water, fruit juice, coffee.

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Definitions:

Oxytocin

A hormone and neurotransmitter involved in childbirth and lactation, also playing a role in social bonding and trust.

Prostaglandins

A group of physiologically active lipid compounds having diverse hormone-like effects, such as regulating inflammation and body temperature.

Cortisol

A steroid hormone, secreted by the adrenal cortex, that helps the body adjust to long-term stress; stimulates conversion of other nutrients to glucose in the liver, resulting in increased blood glucose concentration.

Progesterone

A steroid hormone secreted by the corpus luteum of the ovary and by the placenta, which acts to prepare the uterus for implantation of the fertilized egg.