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The motivation theory stating that people have conscious goals that energize them and direct their thoughts and behaviors toward a particular end is
Competitive Intelligence
The gathering and analysis of information about competitors for strategic purposes.
Environmental Scanning
The process of systematically collecting information about external influences and trends to identify opportunities and threats for strategic planning.
Environmental Intelligence
The gathering and analysis of data regarding the environment, used to guide business or policy decisions in a sustainable direction.
Competitive Scanning
The process of monitoring and analyzing the competitive environment to identify opportunities and threats.
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