A Multifaceted Process Focusing on Creating Two-Way Exchanges with Customers

question 13

Multiple Choice

A multifaceted process focusing on creating two-way exchanges with customers to foster intimate knowledge of their needs, wants, and buying patterns is called

• A) Customer relationship management.
• B) Total quality management.
• C) Human resources management.
• D) Customer exchange.
• E) Customer intimacy.

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Definitions:

Direct Exporting

The sale of goods directly to a foreign market by the manufacturer or producer, without using an intermediary.

U.S. Airplane Manufacturer

A company based in the United States that specializes in designing, manufacturing, and selling aircraft.

Intermediaries

Individuals or businesses that act as middlemen in the distribution process, connecting producers and consumers.