Which of the Following Is a Primary Activity in the Generic

question 84

Multiple Choice

Which of the following is a primary activity in the generic value chain?

• A) Firm infrastructure.
• B) Human resource management.
• C) Technology development.
• D) Service.
• E) Procurement.

Appreciate the role of corporate blogs and public relations in forming customer communities and company-customer relationships.

Analyze the elements of IMC strategies based on consumer perspective and marketing communication objectives.

Understand the importance and methods of measuring IMC results such as reach, frequency, and the effectiveness of advertisements.

Learn the methods for establishing IMC budgets and the factors influencing budget decisions.

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Definitions:

Advertising Elasticity of Demand

A measure of how responsive the quantity demanded of a good is to a change in the amount of advertising for that good.

Price Elasticity of Demand

An indicator of the sensitivity of demand for a product to variations in its price.

Advertising-Sales Ratio

The ratio of advertising expenditure to sales revenue, used as a measure of the effectiveness and intensity of advertising efforts.

Consumer Demand

The desire and ability of consumers to purchase goods and services at various prices.