Discussions of a Defensible Competitive Advantage and the Proposed Customers

question 11

Multiple Choice

Discussions of a defensible competitive advantage and the proposed customers are part of which key business planning element?

• A) Opportunity.
• B) Risk and reward.
• C) People.
• D) Competition.
• E) Context.

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Definitions:

UGC

User-Generated Content; any form of content, such as images, videos, text, and audio, that has been posted by users on online platforms such as social media and wikis.

Social Branded Entertainment

Content created by brands designed to entertain while simultaneously carrying a marketing message, often distributed on social media platforms.

Social Games

Online games that are played on social networking platforms, often involving social interaction or cooperation with other players.

Branded Entertainment

Branded entertainment consists of content produced by or for a brand, which integrates advertising into entertainment formats, aiming to capture the audience's attention in a non-intrusive way.