Examlex
Describe the two broad categories of resources and describe each one. Describe how resources can be a source of competitive advantage.
Theory Of Planned Behavior
A psychological theory that links beliefs and behavior, suggesting that an individual's behavioral intentions are shaped by their attitudes towards the behavior, subjective norms, and perceived control over the behavior.
Intention To Act
A mental state that represents a commitment to carrying out an action or actions in the future.
Subjective Norms
Beliefs about the social pressures to perform or not perform a particular behavior, which can influence an individual's actions.
Perceived Behavioral Control
An individual's belief in their capability to exert control over their own behavior.
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