When Predicting the Costs for Her Company, Margarita Is Engaging

question 1

Multiple Choice

When predicting the costs for her company, Margarita is engaging in

• A) Forecasting.
• B) Competitive intelligence.
• C) Environmental scanning.
• D) Benchmarking.
• E) Scenario development.

---

Definitions:

Primary Group

A small social group whose members share close, personal, enduring relationships.

Coterie

An exclusive group or circle of people with a shared interest or purpose, often characterized by a strong sense of unity or loyalty.

Bureaucracy

A large, impersonal organization composed of many clearly defined positions arranged in a hierarchy. A bureaucracy has a permanent, salaried staff of qualified experts and written goals, rules, and procedures. Staff members always try to find ways of running the bureaucracy more efficiently.

Business

Economic activities that involve providing goods or services with the motive of earning profit.