The Concept That a Hierarchy of Human Needs Could Be

question 33

Multiple Choice

The concept that a hierarchy of human needs could be used to explain motivation was developed by

• A) Abraham Maslow.
• B) Frederick Taylor.
• C) Douglas McGregor.
• D) Frederick Herzberg.

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Definitions:

Idea Generation

The stage of the new-product development process that develops a pool of concepts to serve as candidates for new products, building upon the previous stage’s results.

Trend Hunting

The process of identifying and analyzing new trends in consumer behavior, technology, and culture to anticipate market changes.

Focus Group

A small, diverse group of people whose reactions are studied especially in market research or political analysis in guided or open discussions about a new product or something else to determine reactions that can be expected from a larger population.

Depth Interview

A qualitative research technique that involves conducting intensive individual interviews with a small number of respondents to explore their perspectives on a particular idea, program, or situation.