A Key Objective That Marketing Managers Need to Attain to Effectively

question 130

Multiple Choice

A key objective that marketing managers need to attain to effectively position brands,products and/or services is:

• A) Build the message around product and/or service features and attributes
• B) Support the product and/or service and its delivery to the marketplace
• C) Understand the customers to be targeted
• D) Deliver a positive purchase experience
• E) All of the above

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Definitions:

Particulars

Specific details or information about something; the fine points that differentiate one thing from another.

Experiment

An experimental method conducted to uncover a new finding, verify a supposition, or prove an established fact.

Descriptive Abstract

A brief summary of a document's content, focusing on describing its purpose, scope, and major findings without critique.

Lab Report

A document detailing the methodology, conduct, results, and conclusions of an experiment conducted in a laboratory setting.