_____ Is a Strategy That Attracts New Customers to Existing

question 167

Multiple Choice

_____ is a strategy that attracts new customers to existing products.

• A) Product development
• B) Market development
• C) Market penetration
• D) Product penetration
• E) Diversification

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Definitions:

Dean Acheson

A prominent American statesman and lawyer who served as the United States Secretary of State under President Harry S. Truman, playing a central role in defining American foreign policy during the Cold War.

Cold War

The Cold War, spanning from the conclusion of World War II until the collapse of the Soviet Union in 1991, involved a prolonged state of political and military tension between the United States along with its allies and the Soviet Union, marked by aggressive rhetoric, espionage, and acts other than direct military conflict.

Oscar Handlin

A prominent American historian and author known for his studies on immigration and the history of ethnicity in American life.

Democracy

A governance system where authority is given to the populace, who govern themselves either directly or by choosing representatives through elections.