A Way to Think About the Concept of Positioning Is

question 39

True/False

A way to think about the concept of positioning is to think about it as being the place in the consumer's mind which you want your organization's brand,products,and/or services to own.

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Definitions:

Variable Overhead Standards

The budgeted or standard costs associated with variable overheads, which are expected to change in proportion to different levels of production activity.

Direct Labor-hours

Represents the total hours of labor directly involved in manufacturing a product or delivering a service.

Variable Overhead Rate

The rate at which variable overhead costs are allocated to each unit of production, typically based on hours of labor or machine hours.

Quantity Standard

A predetermined measure of the amount of input that should be used in the production of a single unit of product or service.