Virtual Electronics Utilizes a Strategy to Charge a Very High

question 7

Multiple Choice

Virtual Electronics utilizes a strategy to charge a very high introductory price for their automobile video theater.After identifying that their rival firms did not carry this new product,they chose this strategy to achieve maximum profits.Virtual Electronics has chosen a ________ strategy.

• A) high-low pricing.
• B) penetration.
• C) bundling.
• D) skimming.
• E) discounting.

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Definitions:

Extinction

The process through which a conditioned response diminishes over time as it is no longer reinforced.

Classical Conditioning

A learning process that occurs when two stimuli are repeatedly paired together; an unconditioned stimulus (which evokes an unconditioned response) is paired with a conditioned stimulus until the conditioned stimulus alone elicits a conditioned response.

Variable-Ratio

A reinforcement schedule where a response is reinforced after an unpredictable number of responses, making it highly effective in conditioning behavior.

Fixed-Ratio

A schedule of reinforcement where a response is rewarded only after a specified number of responses, commonly used in both learning psychology and behavioral analysis.