At the Break-Even Point

question 149

Multiple Choice

At the break-even point:

• A) profits are maximized.
• B) variable costs are equal to total fixed costs.
• C) target profit is achieved.
• D) total revenue is equal to total cost.
• E) satisfactory profit is achieved.

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Definitions:

Personal-Selling Process

A series of stages a salesperson goes through to persuade a customer to make a purchase, including prospecting and follow-up.

Benefits

In the FAB sales approach, individual values attached to the advantages offered by various product features.

Delivery Salespeople

Sales representatives whose chief role is product delivery; sometimes called route salespeople.

Order-Taking

The process of receiving and processing customer orders, typically performed by sales personnel or through automated systems.