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Diminishing Marginal Utility
The principle that as a person increases consumption of a product, there is a decline in the additional satisfaction obtained from consuming one more unit.
Utility
A measure of satisfaction or pleasure that a consumer receives from consuming goods and services.
Marginal Utility Curve
A graphical representation showing the relationship between the quantity of a good consumed and the marginal utility (satisfaction) derived from it.
Negative
Refers to a detrimental or adverse condition, effect, or impact.
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