Examlex
What is the purpose of an ERP system and what advantages does it hold over the more traditional system it replaces?
Internal Search
The process by which individuals recall information from memory to make a decision, often used in the context of consumer behavior.
External Search
The process by which consumers look for information outside of their personal knowledge base to make a purchase decision.
Prior Experience
refers to the knowledge or skill that a person has gained before the current point in time or event.
TV
Short for television, a telecommunication medium used for transmitting moving images and sound, serving as a primary source of entertainment, news, and information.
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