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A cost should be considered sunk when it:
Western-sounding Brand Names
Brand names that are designed to evoke Western (particularly American or European) culture or values, often used to appeal to global markets.
Store Brands
These are products marketed and sold under the retailer's brand name rather than that of a manufacturer.
Social Monitoring
The process of listening to and analyzing public conversations around specific topics, brands, or industries on social media platforms for insights and opportunities.
Brand Impact
The effect that branding has on consumer perception and decision-making.
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