Examlex
Change is a political process because there are often "winners and losers."
Societal Marketing
A marketing approach that considers not only the needs and wants of consumers but also the welfare of society and long-term environmental sustainability.
Marketing Practice
The implementation and application of marketing strategies and techniques by businesses to attract and retain customers.
Nonprofit Organizations
Organizations that operate for charitable, educational, scientific, or public safety purposes to benefit the public or a particular group of people, without intending to make a profit for its owners or members.
Retailers
Businesses or individuals that sell goods directly to consumers for personal or household use, acting as the final stage in the distribution chain.
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