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In the context of praiseworthy and blameworthy failures, Mitchell Marks and Robert Shaw argue that a firm may gain more in the long term from a(n) _____.
Ink Pens
Writing instruments that use ink to leave a mark on the surface, typically paper.
Neutral Stimulus
An environmental event that initially does not elicit any intrinsic response until it is associated with an unconditioned stimulus, leading to a conditioned response.
Pavlov
A Russian physiologist known for his research in classical conditioning, demonstrating how stimuli can trigger a conditioned response.
Salivation
The secretion of saliva, often triggered by the sight, smell, or taste of food, preparing the mouth for digestion.
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