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David Nadler argues that at the very least, an organization should conduct a full-scale assessment within twenty-four months of the initiation of major change activities, and then bi-annually thereafter.
Implied Claims
Statements or assertions that are suggested or understood without being directly stated.
Behavioral Targeting
A marketing strategy that uses individuals' behavior and preferences to tailor advertisements and content.
Opt-In Email
A type of email marketing where recipients have voluntarily chosen to receive emails from a sender, indicating their consent and interest.
Bait And Switch
A deceptive marketing strategy where a customer is attracted by the advertisement of a low-priced item but then is encouraged to buy a more expensive one.
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